Think running high-value discovery is all about the questions you ask? Think again!
In my book, one of the craziest, most mind-bending tactics I cover is a hidden discovery mechanic known as a substitution heuristic.
This tactic allows you to significantly amplify the emotional impact of a series of questions by simply being mindful of the order in which you ask them.
Earlier this week, one of my Sales Academy students mentioned he was binge-watching my YouTube channel and came across a video where I explained this concept but was hoping to dive deeper...so I told him
I'd hook him (and you!) up.
In this live session, I'm diving deeper into this crazy science and sharing examples of how you can use it to boost the emotional impact of your discovery questions.
More on this topic in this post: [ Ссылка ]
