In this video, Keaton walks through the benefits of retargeting on social media platforms as well as 5 key tips for boosting your social media retargeting ROI:
00:30 Targeting specific audiences
00:59 Simplifying messaging
01:29 Building custom audiences
01:50 Using smart software like AdRoll for analysis
02:21 Timing campaigns based on audience and goals
Social Media Retargeting: A Checklist For Getting Started
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