Creative Director Amit Aggarwal founded his eponymous label in 2012. He has earned numerous accolades and many clients who are fascinated with his couture creation. He first showcased at Lakmé Fashion Week (LFW) in 2013. In 2020, he was the proud debutant at the LFW grand finale and Kareena Kapoor Khan was his showstopper. The designer uses innovative weaves, industrial materials, recycled plastics to create an edgy apparel line. His technique is simple—to maintain a balance between structured and free-flowing designs.

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