How do you transform a brand into a household name, especially when that brand has a lot of regulatory restrictions?
Steven Kalifowitz is doing just that right now with @CryptoComOfficial. When he came on board as the Crypto.com CMO in 2020, he brought years of experience as an Emmy-winning production manager for HBO and lessons from being a Director of Brand Strategy for Twitter.
Along with discussing his strategy for transforming Crypto.com into a household name, Steven and Tim also discussed:
00:00 Intro
01:29 Managing million-dollar marketing budgets
05:58 The importance of continued awareness for established brands
13:05 Understanding and nurturing casual vs heavy customers
19:02 Buying the Crypto.com name
21:24 Becoming CMO of Crypto.com
24:58 Are brand strategy blueprints necessary?
34:44 Marketing a brand vs a commodity
53:57 Using live sports as a marketing tool
56:29 Are competitor pages useful?
58:56 How the Crypto.com marketing team is structured
1:05:42 What does Steven do as CMO of Crypto.com?
1:10:43 Leadership and management skills
1:18:48 Advertising at the Sphere and getting around advertising restrictions
1:26:35 Sports partnerships
1:33:45 Celebrity brand films
1:41:54 Are NFTs dead?
1:45:53 Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Steven:
LinkedIn: [ Ссылка ]
X: @skalifowitz
Where to find Tim:
LinkedIn: [ Ссылка ]
X: @timsoulo
Website: [ Ссылка ]
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Referenced in this episode:
Byron Sharp - How Brands Grow: [ Ссылка ]
CPG/FMCG: [ Ссылка ]
[ Ссылка ]
Fortune Favors the Brave ft. Matt Damon: [ Ссылка ]
David Oglivy: [ Ссылка ]
Andy Gove - High Output Management: [ Ссылка ]
Patrick Lencioni - Five Dysfunctions of a Team: [ Ссылка ]
Dale Carnegie - How to Win Friends and Influence People: [ Ссылка ]
Andy Gove - Only the Paranoid Survive: [ Ссылка ]
Inevitable ft. Eminem: [ Ссылка ]
The Moment of Truth ft. Lebron James: [ Ссылка ]
