Many companies say they are an omnichannel organization, but it’s difficult, confusing, and expensive to realize the benefits of an omnichannel strategy without the correct teams, tactical outputs, and operations in place.
Design thought-leader and lecturer at Rutgers University Chris Avore and globally recognised Content Strategy specialist Matt Grocki discuss what it means to operationalise your omnichannel efforts.
[IN THIS EPISODE]
In this episode, we look at questions like:
• Does omnichannel strategy implementation need to turn your whole organisation upside down?
• What role do executives and leadership play in improving omnichannel customer experience?
• How technical does a content or design practitioner need to be?
• And, many more.
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