The Artist Archetype is, you guessed it - Creative and inspiring. It makes people feel inspired and unique. They envision. They create. They are always improving their talents. Everything they do is creative! They have panache ... they have flair!

As an Artist Brand (or Creator, as it is sometimes called), your company is driven by creativity. You are always striving to hone your artistic abilities. No matter what the medium or products and services, you always include elements of vision and innovation.

Artist brands are both inspired and inspire others. You bring out the creative side in your clients and those around you. Individuality is high on your priority list! You are the big idea people. Daydreamers. You are constantly asking, “What if?”

WARNING: If your business and industry are already creative (artist, graphic design, cake decorating, classes, etc.) you may be tempted to automatically choose the Artist Archetype because it is such a natural fit. There is nothing wrong with this, per se, but don't discount the other Archetypes first. We never tell businesses which archetype to be - rather we walk you through our Brand Discovery Process to discover it on your own. However, the only thing I do caution people about is to NOT choose the archetype that everyone else in your industry is already doing. You want to stand OUT - not blend in. Your creativity will always shine through if you are creative.

Get your brushes wet and mix up some paint - we are about to find out all about the Artist Archetype.

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