After two years of renovating the iconic and legendary first boutique of Monsieur Christian Dior located at 30, Avenue Montaigne; the House of Dior reopened its historical flagshipstore where the creator presented his first collection seventy years ago.

Bonjour and Welcome in Paris for this Dior Fashion Journey!

I'm Francesca, a French fashion journalist and fashion video editor specialized in Fashion Week and based in Paris; and this is my introduction to the legendary Dior boutique, after its makeover imagined by the famous architect Peter Marino. Representation of the French Haute Couture heritage, the Hôtel Particulier has been redesigned as a place like no other in the world.

Entering 30 Avenue Montaigne is above any shopping experience in the World! Entering the impressive 10 000 square meters located a stone throw away from the Eiffel Tower, les Champs Elysées and Rue François 1er approaches as an immersion in the ultimate creative universe of one of the most famous Parisian fashion house in the World.

With the museum "La Galerie Dior" inviting visitors to relive the saga and discover the history of the fashion house from Christian Dior to Maria Grazia Chiuri through its archives and ateliers; to "La Pâtisserie Dior" unveiling a selection of instagrammable coffees and pastries; to "Monsieur Dior", the very first Parisian brand's restaurant with a sophisticated menu of temping creations expressing the supreme of French gastronomy signed by the renowned Chef Jean Imbert: you can spent an entire day at Dior, and you might be even short of time for some shopping! That would be a shame to miss the exclusive selection of creations uniquely available at 30, Avenue Montaigne.

Are you excited to enter the legend with me?

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