Get to know what a SERP is and take a closer look at how search engines display site snippets in SERPs (Search Engine Results Pages). Explore how organic and paid search results are presented by Google, as well as the difference between mobile and desktop SERPs.

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SERP is a page of recommended content that a search engine generates based on a user's query. In other words, it is a list of blue links to pages that match the subject of the query. But there may also be other additional elements on the search results page: images, videos, a city map, advertisements, featured snippets, a knowledge graph, and so on.

Each page in the organic results is represented by a small block (snippet) consisting of a blue link to the page, a header, and a short description. In some cases, we may see what is called a rich snippet, which displays additional information in addition to the brief summary. For example, a snippet may contain sitelinks that help users quickly navigate to important sections of a website.

In this video, you’ll get to know:
0:00 What is SERP and how does it look like on desktop and mobile
0:27 What is SERP
1:10 Organic Results and Their Features
3:42 SERP Search Categories (verticals)
4:24 Video Search
4:28 Images Search
4:30 News Search
4:35 Maps Search
5:25 Shopping Results
5:55 Google Finance
6:07 Google Books
6:30 Flights
6:52 Related Queries
7:25 Footer block
7:46 Google Search Help
7:55 Google Privacy & Terms of Use
8:17 Mobile Search
8:53 Mobile SERP, and it’s differences
9:50 Discover Tab, Snapshot Section, and Collections Section

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