If you don't give somebody instructions on how to build something, or don't give someone a recipe on how to make something, how do you expect that they create what you want?
Many content teams give little to no guidance but expect A+ content from the start.
A well defined content brief is the instruction manual and recipe that SEO content writers need to ensure that they are hitting all the relevant subtopics and business objectives. And guess what?
Everyone has a different approach to building out content briefs. The more perspectives you have on how others are producing briefs—here's a panel we hosted 6 months ago about content briefs: [ Ссылка ] —the better you can craft a content brief that works for you and your organization.
Join guest speaker Rejoice Ojiaku from B-DigitalUK, a community for Black Digital Marketers, for a discussion on "It's All In The Brief: How to SEOptimise Your Content Briefs for Writers".
The webinar will cover the ins and outs of why you need to be briefing your SEO content writers to get consistently high quality content that ranks. She will be covering concepts like:
- What is a Content Brief
- Why create an SEO Focused Content Brief
- What to include within Content Briefs
- Key Takeaways
Links to additional resources & slides: [ Ссылка ]
Timestamps:
0:00 Intro
1:05 About Rejoice Ojiaku
1:33 Table of Contents
2:26 What is a content brief?
2:59 What makes a content brief "SEO-focused"?
3:39 What if you don't use a content brief?
3:48 Too much back and forth, incorrect approach towards SEO, room for misunderstandings
5:05 Why use content briefs?
5:10 Benefits of SEO focused briefs - minimize costs, improve search rankings, increased consistency, hit deadlines
6:32 Benefits of SEO focused briefs - educate clients and writers, create scalable formats, instantly duplicatable, faster delivery
8:39 How to build SEO content briefs
8:55 What information should we include?
9:33 Keyword and searcher intent
18:15 Title tag and meta description
20:08 Competitor examples
25:03 Internal and external links
40:52 Suggested word count and call to action
42:53 Format and outline
49:25 Tips about SEO focused content briefs
49:38 Key takeaways to content briefs - keywords, audience, outline
52:49 Key takeaways to content briefs - links, sub topics, funnel stage
55:58 What to avoid - suggestions after the fact, don't focus on high search volume, tools are good but not perfect
58:33 Involving your content team - bring them into the planning process, don't hold back on showing results, respect their knowledge
59:14 Q&A with Rejoice Ojiaku
About Rejoice Ojiaku:
Rejoice is an SEO Manager focused on Content SEO. She is the Co-Founder and Content Lead for B-DigitalUK, a community for Black Digital Marketers. Rejoice has been in the industry for almost 5 years and is passionate about tackling Diversity & Inclusion.
Follow Rejoice on Twitter: [ Ссылка ]
About B-DigitalUK:
A digital marketing platform aimed at Black people. Showcasing and inspiring Black Talent.
Follow B-DigitalUK on Twitter: [ Ссылка ]
Clearscope ([ Ссылка ]) is the best-in-class SEO content optimization platform that drives search traffic.
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