In the first episode of the new series, Chris and guests cover creating demand, capturing intent, converting pipeline, and expanding accounts. Led by Chris Walker, the latest discussion unpacks a nuanced take on shifting from traditional lead gen to more sophisticated demand gen strategies, influenced by hard data and innovative approaches.
The conversation gravitated towards the art of balancing investments across the customer lifecycle, where Chris introduced a groundbreaking shift from department-centric to buyer-centric pipeline sources. With the touch of a strategist, the distinctions between creating demand and capturing intent were deeply explored, revealing a rich perspective on marketing's evolution beyond siloed analytics towards a seamless go-to-market vision. His insights resonate with an industry acutely aware of the need to refine marketing budgets and tactics, ensuring everything from webinars to SDR outreaches is measured against the modern buyer's journey.
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In this weekly event sponsored by Refine Labs, Passetto, and Hatch, learn about what I'm seeing in GTM consulting with some of the best B2B companies in World, including insights, benchmarks, trends, and common challenges. Plus tons of live Q&A and a community of top GTM & Marketing pros.
Each episode will be recorded and uploaded to the B2B Revenue Vitals podcast feed.
Subscribe to the Revenue Vitals podcast for more context:
Apple: [ Ссылка ]
Spotify: [ Ссылка ]
