Full session from the Small Business Experience at Retail's BIG Show 2017.In talking about his experience growing up in a retail environment, Richard Shapiro, president and founder of The Center for Client Retention, says “my father saw all customers as people first and customers second.” The lessons he learned in his father’s family store still hold today in his career teaching businesses how to generate repeat customers. Shapiro describes what kind of thinking is ineffective in the retail business — and what strategies and tactics are proven winners, like always welcoming and surprising the customer. [ Ссылка ]
RICHARD SHAPIRO, President, The Center For Client Retention
