Watch this marketing automation tutorial to find out what drip marketing is, the key elements of a successful drip email campaign, and how to run a drip marketing campaign. Head to [ Ссылка ] to check out NetHunt CRM as your email marketing tool for bulk emails and drip campaigns.
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Time-codes:
0:00 What is drip marketing [beginner’s guide]
0:15 Why is drip marketing important?
0:46 What is marketing automation?
01:16 Why do you need drip marketing?
02:38 Key elements of an email drip campaign
03:57 How to run email drip campaign
06:18 How to launch email campaigns using NetHunt CRM [ Ссылка ]
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What is drip marketing?
Drip marketing is a marketing strategy consisting of breaking down any sort of marketing communication (emails, phone calls, social media posts, brochures or printed leaflets, etc.) into a series of ‘drips’ spread across a period of time.
It goes by a lot of different names — drip marketing, automated email campaign, lifecycle emails, autoresponders and marketing automation.
Some of the tasks marketing automation has proven particularly effective for:
-Lead nurturing
-Welcoming
-On-boarding
-Abandoned Shopping Carts
What are the key elements of an email drip campaign?
1 - Triggers
Triggers are the events that set your drip marketing campaign in motion, by either causing entry of a new lead to your pipeline or propelling it further down the funnel.
2 - Conditions. For the engagement actions to commence, a set of pre-defined conditions must be met first.
Here are some examples:
-sending an email once a lead has clicked on a particular link;
-waiting for two days before sending out the first email of the sequence.
3 - Actions
In drip marketing, actions refer to the actual engagement elements that establish a connection between the business and its customers. Depending on the type of drip marketing in question, these actions can take the form of emails, SMS messages, social media direct messages or push notifications, etc.
How to run an email drip campaign?
1 - Identify Your Target Audience
First of all, you need to get the gist of your target audience: it’s essential you identify who they are, what they want, including what they don’t realise they want, and how they behave. Drip marketing is based on two types of trigger-based segmentation. You can either segment the target audience by action-triggers or demographic-triggers.
2 - Construct Your Message
At this point, you need to start crafting first drafts. The content of your emails is based on the goals of your campaign, you should be able to answer the question of what you want the recipients of your emails to do.
3 -Map Out Your Campaign
At this point, you should have messages ready and waiting to be sent. The task now is to make sure they all flow together and don’t contradict each other.
4 - Launch the Campaign
When you’ve got everything oven-ready, you can set off the campaign and start sending out emails.
A little pro tip here: to get the best results possible and significantly boost your productivity, launch your campaign with the help of CRM software. Since we’re talking email drip marketing, the best option is, of course, a Gmail-based CRM system such as NetHunt CRM. Sign-up for a trial period, it is free for 14 days. [ Ссылка ]
5 - Assess First Results and Calibrate the Campaign Accordingly
Finally, you can assess your results. NetHunt CRM offers clickthrough and open rates for sent emails. It also allows you to specifically rearrange segmentation groups so that you can focus on tailoring messages, and rewriting them if they’re not bringing the desired results.
Get that drip!
Sign-up for NetHunt CRM to nurture leads with automated email sequences.
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Music: bensound.com
#dripmarketing #emailmarketing #emaildripcampaign
