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As salon owners, should you allow your salon staff to have their own social media accounts? How can this affect your salon advertising? Today, I share my answer, and discuss salon social media marketing with you. Take this video as a social media guide for your salon business.

Now, your team is a critical part of your salon operations. To reflect that, some salon owners may want their staff to get involved or even host salon-related social media pages in their and the salon's name. That seems like an excellent idea for additional exposure…right?

Well, think again.

What about the potential disaster and confusion that can result from multiple voices when it comes to your salon social media marketing? Having multiple people manage your salon social media marketing or salon advertising for you WILL result in split marketing at some point. This is not good for your business as salon owners. You need to have a unified voice.

The best way to do social media while involving your salon staff in a big way is to have a single account where you feature your salon staff frequently for relatability and appreciation.

When it comes to salon advertising and social media management, salon owners need to strike a balance. Stay tuned to this social media guide and learn more about how to do your salon social media marketing and advertising.


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