The Marketing Mix: Point of Sale (POS) Promotions - GCSE Business Studies - OCR, Edexcel, AQA || BizzWizard
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🌐 Overview:
This video focuses on point-of-sale promotions as part of the promotion element of the marketing mix. Jack Fullyard, National Promotions Manager for Greenly’s, discusses ways to attract more customers to the store with his colleagues in a Zoom marketing meeting. They explore loss leaders, on-pack competitions, and price promotions, highlighting the importance of analysing sales data to determine the impact of promotional strategies on sales and profits.
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