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Are you an Amazon FBA seller who can’t figure out the right Amazon PPC strategy that works for you? Have you tried to watch all kinds of Amazon PPC tutorial videos, check out Amazon FBA PPC Guide files, and yet you’re still stuck?
In this video, I’m going to share with you the top 8 Amazon PPC mistakes that I have identified in my almost 4 years of selling on Amazon. I started on Amazon from scratch and worked my way up to learning the right methods for Amazon PPC optimization. Now, I want to share what I’ve learned with you.
Firstly, you need to keep your campaigns organized and structured properly. If not, you won't bother to really manage them properly and spend the necessary time on them.
Next, you might not be importing your good converting ASINs and keywords, which is a wasted opportunity for getting even more conversions. Another is that you have to adjust bids. I do this after analyzing ACoS, CTR, and sales. However, you can't do this too frequently that you won't allow time to give you proper data.
Aside from those, you also need to be using dayparting when your budget is limited. Many don't bother to make sure that they take advantage of the best-selling hours of the day. Another huge mistake is failing to add negative keywords to your campaigns, which is a waste of money from your budget that doesn't give you the results you're looking for.
Is your brand growing? You should bid on your brand keyword! So many fail to do this because they forget that customers will also be searching for their brand name. You also need to make sure that you are utilizing all types of available campaigns and analyze from there what's working for you.
Do you see word searches in your search term reports? It's best to add them as negatives because they are too broad, and many sellers fail to realize this.
#AmazonSeller #AmazonFBA #AmazonPPC #AmazonAdvertising
Watch the entire video to see my full explanations and insights for each point I mentioned above!
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About Sourcing Monster:
I’m Tomer, a 7-figure Amazon FBA seller who started in 2019. I successfully sold one of my brands in 2022 for almost $2M, and I'm now focused on scaling and exiting another brand for 8 figures. My passion is building and scaling Amazon FBA brands, and I'm excited to share my journey with others through this YouTube channel.
These videos aim to educate and inspire others in the Amazon FBA community by sharing my experiences and strategies. Topics include case studies, new Amazon PPC features, beginner tutorials, advanced strategies, and seasonal strategies.
My mission is not only to grow my own Amazon FBA brands but also to help others along the way. I am always looking to work with new clients and expand my network. Reach out to me anytime: tomer@sourcing-monster.com
Sections:
0:00 Intro
0:18 8 Common Mistakes in Amazon PPC
1:30 #1 Poor Campaign Structure
2:33 #2 Not Importing Good Converting ASINs & Keywords
3:56 #3 Not Adjusting Bids
5:03 #4 Not Using Dayparting When You Have a Limited Budget
5:52 #5 Not Adding Negative Keywords Regularly
6:23 Support the Sourcing Monster Channel
6:50 #6 Not Bidding on Your Brand Keywords
7:18 #7 Not Utilizing All Types of Campaigns
8:07 #8 Not Adding One Words as Negative
9:02 Join our Facebook Group
9:40 Outro
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!
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