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Bottled water has taken over the US. Bottled water is not only popular but it is the most popular drink even outselling soda. On one hand, this is a good thing as this indicates that soda consumption is decreasing across the country. On the other hand, this is quite concerning as there’s no reason to pay for bottled water. Only 0.6% of Americans don’t have access to clean drinking water so for 99.4% of Americans, bottled water isn’t exactly applicable. Yet, it’s not uncommon to see families and households who only drink bottled water. This may be confusing at first glance until you peel back the curtains as to who owns this bottled water brand. It turns out that pretty much all bottled water can be traced back to Coca-Cola, Pepsi, and Nestle. This trio and especially Coca-Cola and Pepsi are experts at branding and marketing, and they shifted their strategies to marketing bottled water. You see, in the late 1990s, they noticed that soda consumption was started to peak and it was becoming clear that people were gonna pull back on drinking soda due to health concerns. So, Coca-Cola and Pepsi brilliantly pivoted to selling bottled water and they’re clearly extraordinarily good at it. This video explains the history of bottled water and how bottled water went from being a serious tool for accessing clean water to being a marketing ploy by Coca-Cola and Pepsi.

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Timestamps:
0:00 - Bottled Water
2:45 - A Miracle Product
5:49 - The Tap Takes Hold
8:54 - Time To Brainwash
11:57 - Bottled Water Domination

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Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.
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