Date Aired: March 14, 2018
Powerpoint available on ITDP website:
[ Ссылка ]
Presenter: Carlos Felipe Pardo, Executive Director of Despacio
Description: The webinar will describe key insights of Volume 3 (Communications) which presents the necessary steps to building a communications strategy used for engaging the public with BRT projects, educating customers on how to use the system, and marketing the project to a wide array of potential users. This includes a strategic plan, public participation, marketing, and customer service.
