Head over to @theconversionshow to watch the full episode. In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts.

Rita and Erik talk through:
⭐ The importance of using data effectively, not just collecting it.
⭐ Providing true value to customers
⭐ Mobile-first customer experience’s & the role of mobile apps
⭐ Channel diversification & segmentation for prioritization and acquisition
⭐ New mediums like YouTube shorts & the importance of staying up-to-date on emerging technologies to elevate your brand

#marketing #firstPartydata #zeroPartydata

свернуть