A watch for every trend, outfit, and occasion. That’s what the Swatch Watch was all about in the eighties. People went crazy over them. Swatch is short for “second watch”. The idea was to have a watch that was fashionable yet cheap enough that you could buy several. The first line of swatch watches were introduced in 1983. It was in response to the quartz crisis. Check out the video as we uncover the interesting history of the Swatch Watch.

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