Ciara Sugrue, head of festivals for Fáilte Ireland, talks with Alan Fine of Insider Travel Report about the Global Irish Festival Series set to take place on the Wild Atlantic Way in Kerry, Mayo, Donegal & Limerick, from May to the end of October 2022. The goal of the festivals is to re-energize the Irish Diaspora, to create meaningful events and programs that can reconnect them worldwide, and to drive tourism to specific locations, including non-hotspots, in the off/shoulder seasons. For more information, visit www.visitireland.com and www.trade.Ireland.com.
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