Do you keep your old phone boxes? 📲

We all do, and the reason goes beyond better resale value. Apple’s packaging is pure genius, and by making these iPhone unboxings so satisfying, they make us believe these are too good to throw away!

This is a part of a strategy called *Packvertising*, something that a lot of other luxury brands also rely on! 🛍️

Did you find this marketing strategy interesting? If yes, you should check out our MBA courses in the bio!

#Packvertising #Advertising #Marketing

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