Top 10 Benefits Of Having A Fan Page On Facebook
FB Messenger Marketing
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So why is it so important to have a fan page or a fan page?
1. Unlimited Friend Count for FanPages
Your personal profile page the number of friends that you can connect with at 5,000,
• Your Fan Page can have an infinite number of fans.
• This is probably the second most important reasons that you should be using a Fan Page and not your personal page.
• Especially if you are growing a business Why would you ever want to limit the amount of fans, contact or customers your brand can have?
2. You Have The Option To Keep Your Personal Life Private(-ish)
By creating a Fan Page you are, essentially, keeping your personal page separate and not connected to it.
• For those who want to keep Facebook for friends and family, this is an important feature.
• It's vital. You can control the privacy settings on your personal page and optimize publicity for your Fan Page.
• It can become incredibly annoying to your friends and family who are constantly seeing business updates from you. This option is a great way around it.
3. Search Engine Results for FanPages
Facebook Fan Pages are indexed
• Which means that some of the public content on you page is indexed as well.
• As a business, you want to show up on the search engines.
• Of course, you want to direct traffic to your website first, but having a social presence is very important.
4. Tag Your Brand
Your fans, clients and customers and other Fan Pages can tag your Fan Page.
• Only your friends can tag your personal page.
• To grow your business you want to show up on as many newsfeeds as possible, you definitely want the option to be Tagged in photos and posts by others.
• This will help to increases your engagement, not to mention growing your fan base.
5. Facebook Insights for FanPages
Facebook Fan Pages have great page and post analytics.
• You can tack all kinds of metrics like the amount of views a post receives and monitor your weekly reach all within the Facebook Insights.
• To be a better marketer you will want to know how to maximize each post and learning which posts will work best for your brand.
• This is the “insight” you need to deliver the right content to your fans.
6. Facebook Tabs for FanPages
Facebook tabs are only allowed on Fan Pages. Let me show you what that actually means in case you don’t know.
• Tabs are just another way to market and spread you reach on social media
• You can't host a successful contest on your personal page because the software and third party apps are just not there.
• Contests build engagement and engagement is your friend.
7. Facebook Groups
You can create a group and connect it directly to your page.
• So what that means is that you can build a community for your clients and prospects.
• You can make it a private community and deliver content, Training and other materials great for network marketing.
8. Sharing Personal Profiles Look Like You Don't Know What's Going On
Plain and simple. A business or brand that directs to a personal page just doesn’t look professional.
• You only get one first impression. You don't want it to be the friends and family one.
9. FanPage Advertising
Facebook advertising, it is still relativity inexpensive and can be very targeted.
• Advertising to a Fan Page is more effective than an outside landing page because Facebook wants to keep the traffic on Facebook.
• You can promote your Fan Page through ads,
10. Facebook Messenger Manychat
This is the one that I am most important and the one that I am most excited about.
Facebook Messenger Marketing is primed to become the next great marketing medium for lead generation...
• E-mail open rates continue to plummet. Most business owners see less than 20% open rates with their e-mails, and less than 3% who open actually click the links in those e-mails.
• This means that you are reaching less than 1 in 5 of your e-mail subscribers... and less than 3 out of 100 even see the offer you are guiding them to...
• Recent data demonstrates that Messenger Marketing open rates are as high 98% with click thru rates at a strong 85% - GAME CHANGER!
• The simple math proves that your marketing dollar is much more valuable with Manychat Messenger Marketing than with e-mail, period.
• A single click to an ad, a button, a link, a messenger code scan, a website widget, and BOOM... you now have a messenger Manychat subscriber
