Give your writers a break and stop expecting them to overdeliver with shitty content briefs.
It's worth taking the time to do it right.
Here's how @swiftbrief does it.
Sample Content
Content Instructions
Internal Linking
Keyword Mapping
Image Alt Tags
Video Resource
Structured Tables
Stats
Current Events
Brand integration for the tie-back
If you don't know, now you know - [ Ссылка ]
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