The term goodwill is generally misused or misunderstood.

Goodwill allows for a value representation of intangible assets. However, that's too general an understanding for a business owner to have if they want to sell their business for maximum value. And if your business carries the wrong type of goodwill, it will actually decrease the value of your business.

Watch this short video to learn how to protect the value of your business so we can achieve the maximum value that the market will allow when it comes time to sell your business.

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