www.theprofitexperts.co.uk

If you are a retail brand owner, three things keep you up at night:

¥ Rapidly declining sales. 
¥ Inability to meet customer expectations. 
¥ Rapidly eroding profit margin.

But what really keeps you awake is despite pulling all the tricks in the book, things remain the same.

What is going on?


Before answering this question, let’s briefly scan the current retail landscape

Currently, there is bloodbath taking place in the retail industry as one retail brand after the next go bust or into administration.

Between 2008 and 2016, 374 big retail brands went bust or into administration, affecting 28,339 stores and 2.7 million staff

In the US, retail brands that were once seen as national institutions are in trouble.
It is a matter of time before Sears is finally laid to rest

Macy's and Penney's are fighting for dear life, there is no guarantee that even Wal-Mart will survive the bloodletting.

So what’s going on in the retail industry?

This is what’s going on

The traditional value chain that led from the retail brand to the consumer has been broken

The new value chain starts with the consumer and leads to the retail brand.

With smartphones and ipad, and laptops and click & collect and all the rest

It is the consumer who pulls the string.

This change in consumer-retailer relationship caught many retail brands off guard

There is good news and bad news.

The bad news is, by the time the bloodletting is over, those retail brands that do not adapt will disappear from the retail landscape forever

The good news is, those handful of retail brands that change their strategies to adapt to the new retail environment will be successful beyond their wildest imagination.

Every retail brand now has a choice:

Adapt and benefit from the massive opportunity presented by multichannel retailing or don’t adapt and be swept aside by the tsunami

There can never be a better time to be a retailer.

In these series of videos, I will share with you strategies for building a retail brand that can prevail in the new retail environment.

You will learn how to boost sales, increase in-store conversion and maximise profit.
Meanwhile, if you need help boosting your store sales and profit

Pleas call 44 (0)20 8798 0579 or visit: www.theprofitexperts.co.uk

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