Netflix Shakes Up Subscriptions: Basic Plan Out, Ads Incoming!
Major Changes Hit Netflix! This video breaks down the latest updates to Netflix subscription plans, including the discontinuation of the Basic plan in the US and France.
Key Takeaways:
Basic Plan Bites the Dust: Existing subscribers can keep their Basic plan, but new users will need to choose from ad-supported or ad-free options.
Welcome Ads! A new ad-supported tier launches at $6.99, marking a shift in Netflix's pricing strategy.
Ad-free Options Remain: Standard and Premium plans offer ad-free viewing at $15.49 and $22.99 respectively.
Pause Screen Ads Tested: Netflix is experimenting with non-intrusive ads on the Pause screen for ad-supported tiers.
New Growth Focus: The company is now prioritizing regional revenue growth rather than solely focusing on new subscriber numbers.
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