Collins compares good ads to cultural products that define the ways by which we make our cultural subscription material, including the brands we wear, the communications that we take on, the way we behave.
It’s through such ways that we exercise our cultural subscription. We utilize various cultural products to communicate it.
Such products include the music we listen to, the dances we take on, the movies we watch, the fashion we adorn, and the brands and branded products we consume.
That's what I'm interested in. And if that's a 60-second spot, there's a 60 second TV spot, cool. Suppose it's a banner, cool. If it's a tweet, I'm cool with that too.
It's not the output I'm interested in, but the outcomes.
Marcus Collins is the creator of some of the most incredibly contagious Ads of those past years.
The "Made in America Music Festival " is, among other examples," launched 10 years ago.
It’s still happening today and has become a music festival that happens in Benjamin Franklin Parkway, Philadelphia, where ninety thousand people descend to celebrate the makers, the people who make things.
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