Highlights from the Rocco Forte Luxury Talks Summit hosted by The Luxury Network Germany at the Berliner Hotel de Rome on 11th October 2018.
Champagne by Pommery, the trendiest new German Mineral Water MINUS 181, the rapid Lamborghini Urus in front of the hotel’s entrance, the ambiance and exquisite cuisine were as selected as the list of more than 86 top-class guests and Executives of the luxury market. They all spent this evening for the like-minded with interesting discussions, delicious culinary delights and were inspired by exclusive product showcases.
The definition of luxury from various different views left a lot of space for individual interpretations. Lasting emotional brand experiences were as well in the focus of the talk as changing values notably with regards to the generation of the Millennials, forcing luxury brands to invent themselves partly or entirely new. The challenges not only lie in the digitalisation and new ways of communication but also in the changing target groups and their demands. Besides the new positioning of the brands in the field of communication it is important that the development of new target compatible products of an ongoing high standard but they also need to be fun, sustainable and “cool”.
Luxury brands who are not adjusting their alignment to these changes will not endure on a midterm basis.
At the Social Get-together there were thoughts, opinions and business cards exchanged whilst experiencing live the outstanding sound of the Steinway Spirio from the exclusive Sunburst Collection, a self-playing piano of the highest concert quality and homage to the rock legends of this world, limited to 69 pianos worldwide. Truly an evening by The Luxury Network!
