New book on Customer Journey Orchestration and #marketingautomation
Improve the #customerexperience through better orchestration and automation with personalized experiences. The Agile Brand Guide to Customer Journey Orchestration, 2024 Edition by Greg Kihlström is the essential book for #CX and #Marketing leaders that need to improve their ability to improve the customer journey and increase customer lifetime value
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Available in print, digital, and audio formats
#businessbooks #newbook #martech #CJO #strategy #businessstrategy #CXstrategy #CLV #customerlifetimevalue #marketingmetrics
