Host Greg Kihlström talks with Eric Madariaga from CData about typical resistance within an organization to ai adoption on the latest episode of The Agile Brand with Greg Kihlström #podcast

In this episode of The Agile Brand, host Greg Kihlstrom explores the role of artificial intelligence in enhancing marketing strategies and operational efficiency. Guest Eric Madriaga, co-founder of CDATA, discusses the challenges and opportunities of adopting AI, setting up data operations for AI, addressing the maturity gap in AI adoption, and the future collaboration between AI and human touch in sales and marketing. Tune in for insights on optimizing AI for organizational success.

Don't miss a thing. Hear directly from leading brands and platforms about the challenges and opportunities facing marketers today. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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