I love Visual Capitalist.
They're amazing at data visualization and take big ideas and turn them into really beautiful visuals.
They follow the Axios Smart Brevity Format and the Inverted Pyramid, which makes their content short and concise but packed with value.
One thing that's interesting about them is that they're more in the content licensing business, so other companies can license their content for different reasons.
They created a ranking of the most innovative companies in 2023, which I found super interesting because in our agency we do a ton of city rankings for different topics in different industries.
The ranking layout is simple but effective, and it's all from a single data source from Boston Consulting Group.
This is a great example of how companies can restructure content and display it in different ways to get broader coverage and eventually lead to their ideal buyer.
Check it out!
