If you want to ensure a PLG motion has the best odds of succeeding then you need to resource it appropriately.

I've seen this across dozens of product led growth initiatives for AI & SaaS companies that I've helped with.

Sometimes a founder will want to try out a PLG motion and dip their toes in with a small tiger team all of whom are in product.

This usually results in not much getting done.

My advice is resource it appropriately! PLG can be one of the most capital efficient methods of growth.

But it does take time internally to implement these motions. Moreover, you need marketing, finance, creative and sales to be helping out.

Make PLG a company wide initiative and resource it appropriately to give it the best odds of succeeding.

#PLG #SaaS #Marketing

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