Rolex, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024. A yellow gold Day-Date with a 40-millimeter black dial costs €44,200 ($45,809) as of Jan. 1, up from €41,000, according to Rolex’s website in France. A yellow gold GMT-Master II costs €44,600, up from €41,300. Bloomberg's Andy Hoffman reports.
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