With unprecedented access to the MuchMusic archives, “299 Queen Street West” tells the story of a scrappy television upstart from the perspective of the VJ’s. At the time, they had no prior TV hosting experience, were given no scripts, no direction and went live to air across the country.

The channels rise in popularity intersected with rap music entering the mainstream, the birth of grunge and alternative rock and pop stars caused teenage hysteria at the iconic street level studio.

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