Look, I’m not here to sugarcoat it — the health insurance industry is in serious trouble, and the public is DONE being patient. If you’re a CEO at UnitedHealth or any big player in this space, read the room.

Customers are fed up with denied claims for cancer treatments, surgeries, and life-saving procedures. People aren’t staying quiet anymore — social media is now the judge & jury. We saw it with Bud Light.

Hiring more security guards and putting up fences around headquarters is the WRONG move. It’s bad optics, it’s tone-deaf, and it screams “we don’t care.” You want to survive this storm? Get in front of it. Address your customers head-on. Be human.

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