In this video, Ed Skapinok, Chief Commercial Officer at Appellation, explains why "technology has finally caught up to our ambitions in the hospitality industry" and dives deep into the transformative role of technology in enhancing hotel operations and guest experiences.
Ed discusses the revolutionary ways Appellation has built its tech stack from the ground up to streamline operations, empower staff, and personalize guest interactions like never before. Discover how leveraging guest data, integrating cutting-edge AI, and optimizing tech systems can lead to increased efficiency, better customer service, and, ultimately, a competitive edge in the hospitality industry.
Chapters:
00:00: Intro
01:00 Building the Tech Stack at Appellation
01:25 Using Data to Delight Guests
02:13 Empowering Staff
03:23 Designing A Better Tech Stack
04:15 Strategic Partnerships
05:50 Advanced CRM Capabilities
