What You Need to Know About Selling on eBay vs Amazon. Check out more The Journey content at [ Ссылка ].
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0:50 Amazon Pros
1:45 eBay Pros
2:20: Amazon Cons
2:50 eBay Cons
3:20 eBay vs. Amazon: Which is better?
If you sell products online, you are probably considering or might already be selling your goods on third-party marketplaces like eBay and Amazon. While creating an eCommerce store on your own website is a great place to start, many eCommerce businesses are drawn to the appeal of these marketplaces — and for good reason.
With that in mind, let’s dive into a significant eCommerce debate: selling on eBay vs. Amazon.
The most obvious benefit of selling your products on Amazon and eBay is the increased exposure it affords your business.
Every eCommerce website needs traffic to survive and many businesses invest heavily in digital marketing initiatives designed to increase visitors to their website. Instead of putting so many resources into bringing customers to your website, you can simply list your products on websites that are already driving millions of daily views.
By becoming a merchant on Amazon or eBay, you benefit from their brand equity. When eBay spends millions of dollars driving more traffic and active users to its platform, it benefits their merchants, in addition to eBay.
Consumers love the flexibility and control they have shopping on sites like Amazon and eBay. Additionally, these platforms often have multiple vendors selling the same product, which offers more stable inventory levels for buyers. Amazon, eBay and other eCommerce marketplaces also invest in the user experience.
However, there are some negatives to consider when deciding whether or not to list your products on marketplace platforms.
If you operate a business that manufactures, sells and distributes goods through channels that you own, you can have much more control over your profit margins throughout the process. When you start using other supply chain vendors, they can eat into your margins. These platforms have fees for merchants that use their services. While you might be able to sell more products, you will likely see the per-sale-profit decrease because of the added expenses.
When you sell on a third-party marketplace, the customer is not really your customer, they’re the marketplace’s customer. Most platforms offer limited to no communication between the seller and the buyer to prevent the seller from circumventing the marketplaces for future transactions. While these platforms do have some communication features, it’s much more difficult to retain and resell to customers on a marketplace platform than it is through your own eCommerce store.
Your lack of control is the biggest disadvantage when you look at selling on eBay and Amazon. Not only do they control your ability to communicate with leads and customers, but they limit other important areas of running a successful online business.
For example, design and user experience are powerful ways for eCommerce companies to grow their brand. However, when you consider selling on eBay vs. Amazon, you are limited to constraints of their layouts and customization options. You can’t create pop-ups and you can’t redesign your product pages, which makes it difficult to differentiate your brand from competitors. This often leads many consumers to base their decision on price or reviews/ratings.
At the end of the day, every seller needs to weigh the pros and cons of selling on Amazon vs. eBay to decide which platform, or both, or neither, is the right fit for their business. Choosing whether to sell on eBay vs. Amazon takes some careful consideration. Do your due diligence, and you may reap great rewards from the effort!
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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