In short! It’s the art of selling the right product to the right customer, at the right time for the right price, through the right channel.
Selling the right product at the right time might sound simple and easy, however, there is a lot to do behind it to do it successfully.
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For example, what service should you sell, who is your targeted customers, understand their needs and what they might be willing to pay more for, what happens if you selling to different group of customers,
Implementing the right Revenue Management strategy can increase your hotel revenue from 20 to 30 % and sometimes more, depending on the current strategy you follow.
Revenue management is the strategic use of Historical performance data, local market data, competitor performance and rates, and other analytics to help forecast the demand in order to optimize pricing and distribution in a way that helps maximizing revenue and profits.
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