00:00 🚀 Justin Rowe is the CMO and founder of Impactable, a B2B LinkedIn ads agency. He's also an owner of four Potbelly Sandwich Works restaurants and the founder of Link and Learn, which was acquired by Impactable in 2021.

01:33 💼 Justin initially started as a freelancer on Upwork, building a LinkedIn Outreach agency focused on automation. They had around 210 active clients but struggled with retention due to varying client types and needs.

02:31 🍔 Justin's journey into restaurant ownership began with a strategic approach to LinkedIn, where he unintentionally became a visible restaurant operator, attracting investment opportunities. He eventually became a part-owner of a restaurant franchise.

06:11 💰 Despite the challenges of the restaurant business, Justin's stores survived, and he expects to make a profit when selling the franchise in the future.

08:00 💵 The sale of his Outreach agency was life-changing for Justin. He received a significant lump sum and now maintains 20% ownership, allowing him to stay involved and motivated in growing the business further.

10:59 🔍 Justin's investor is one of the founders of SoftServe, a large company based in Ukraine, which brings valuable connections and resources to Impactable.

18:59 📊 Impactable shifted from being an automation agency to a tech-enabled service company with a focus on personalized services, leveraging data, and embracing retargeting as a key strategy for clients' success.

21:21 📈 LinkedIn retargeting, especially for website visitors, is a powerful strategy to improve ROI as it complements other marketing channels and builds trust with your audience. LinkedIn's "Thought Leader Ads" allow boosting personal posts from LinkedIn ad accounts.

22:30 🔄 Using LinkedIn's "Thought Leader Ads," you can turn your top-performing organic posts into Evergreen ads, recycling content for maximum exposure and authority.

23:26 🌐 Expanding to multi-channel advertising, particularly focusing on Google search, is a major goal for this year.

23:53 🎥 Growing the YouTube channel is a priority, with the aim of improving video quality and increasing subscribers.

24:06 👨‍👦 On a personal note, Justin Rowe is excited about his son's development in soccer and plans to spend quality time practicing with him.

24:34 📌 You can find Justin Rowe on LinkedIn, and for information about his company Impactable, visit their website.

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