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In this episode of the Duct Tape Marketing Podcast, I interviewed Andrew Guttormsen the Co-founder of Circle: the All-in-one community platform for professional creators and world-class brands. Formally the VP of Growth at Teachable, Andrew has a deep background in courses, online marketing, memberships and building growth marketing teams.
We shedding light on community mastery, onboarding excellence and how platinum communities excel in retaining members for the long haul.
Creating a thriving online community requires more than just a platform – it demands a strategic approach to engagement, growth, and retention. In this insightful episode, we delve into the secrets behind Oprah's Community Platform, exploring the platinum community blueprint that keeps members invested for the long term.
Questions I ask Andrew Guttormsen:
[00:57] Tell us a bit about your entrepreneurial journey
[02:20] What is the distinguishing characteristic between a community and its counterparts e.g. an email list?
[03:44] What is Circle?
[05:00] What is it like being recognized as the online community platform for Oprah daily?
[06:01] In the community benchmark survey, who do you survey and why?
[07:20] Define the Platinum community
[08:50] What are some of the best practices for gaining new community members?
[11:40] What are some of the best practices for creating offerings of value to members?
[13:30] How do you make onboarding a really engaging event?
[17:36] Explain how platinum communities succeed in maintaining retention
[19:44] Where can people connect with you?
More About Andrew Guttormsen:
Connect with Andrew on LinkedIn - linkedin.com/in/andrewguttormsen/
Visit Circle - circle.so/
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