Hello! Welcome to the next installment of our Cultural Currents. This month, we are exploring the notion of gender through a Cultural Current we call S/HE. From Caitlyn Jenner to man buns to beer beauty, the traditional domains of ‘feminine’ and ‘masculine’ are becoming more and more intertwined. “You’re not the only one who’s confused by consumer behavior.
Consumers themselves are not behaving as they should”, according to Trend Watching. We see this shift in behavior affect how people shop.
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