Andy Raskin has been called the storyteller of Silicon Valley, with a list of clients that includes some of the biggest venture-backed names in tech. Andy is the expert of a relatively new discipline of the strategic narrative. Although it looks like it belongs to marketing, the strategic narrative is a key leadership component that delivers strategic value. If a company wants to withstand friction and chaos, the strategic narrative is an indispensable tool. “A company without a well-thought out story is a company without a well-thought out strategy.” Join Kevin and Andy as they discuss the strategic narrative, what is it, what it looks like, and why it is important.
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