As a freelance copywriter, I write lots of lead nurturing email sequences. Today, I'm going to discuss a lead nurturing campaign that I received, including why I think it missed the mark and how I'd fix it.
Ready? Let's go!
#copywriting #emailmarketing
Music: Lone Wolf
Musician: Dan Lebowitz
URL: [ Ссылка ]
📒 Show Notes and Resources 📒
TIMESTAMPS
0:00 - Intro
0:54 – What is lead nurturing?
2:16 – Lead nurturing example
3:12 – Background about the lead nurturing email campaign I received
3:37 – Refresher: What is a content brief?
4:00 – Emails #1 and #2 (and the problem with email #2)
5:33 – The problem with email #3
6:15 – The problem with email #4
7:05 - My reaction to email #5
7:14 – Here's how I'd fix this lead nurturing email sequence
7:47 – Segment the email lists and write content accordingly
8:19 – Types of content I would have shared
9:14 – A better idea for getting face time
10:14 – Recap of what I'd have done differently
⚡ Are you new to copywriting? Here are my go-to resources. ⚡
I use Amazon Affiliate links for the items below. If you use one of the links to buy something, it won't cost you more, but I'll earn a small commission. I only recommend stuff that I believe in. I own both of these books.
✅ The Copywriter's Handbook by Robert W. Bly [ Ссылка ] (Amazon affiliate link)
✅ Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut [ Ссылка ] (Amazon affiliate link)
⚡ Connect with me on Social Media ⚡
[ Ссылка ] - include a personal message with the invite so that I know you're real :)
⚡ ITEMS I USE TO MAKE MY VIDEOS ⚡
Again, I include Amazon affiliate links below. As an Amazon Associate, I earn from qualifying purchases.
► Ring light: [ Ссылка ] (Amazon)
► Wireless Lavalier Microphone: [ Ссылка ] (Amazon)
► Samsung24: [ Ссылка ] (Amazon)
All Rights Reserved.
Copyright, Liability Waiver and Disclaimers
As per and unless otherwise permitted under the United States Copyright Act, no part of the content of this video or any video published under .T. Robbins Productions LLC or Robyn Bradley shall be stored, copied, recreated, republished, or transported. Prior express written permission by E.T. Robbins Productions LLC or Robyn Bradley is required for any use of this video not permitted under the United States Copyright Act. The advice, guidance, and principles outlined in all content produced by E.T. Robbins Productions LLC and Robyn Bradley are not guaranteed to be appropriate for your unique situation or business. We recommend that as a consumer, you exercise your due diligence and research any and all strategies recommended to you before adopting them in your own business. E.T. Robbins Productions LLC and Robyn Bradley, or other encompassed entities are not responsible for any damages that result from an effort to implement the information provided in this or any other video, article, social media post, and related publications. Your use and viewing of any materials and videos published by E.T. Robbins Productions LLC and Robyn Bradley confirms your acknowledgment and agreement that Massachusetts law will apply to any and all disputes related to the aforementioned entities and that Massachusetts will serve as the exclusive venue for any disputes, claims, actions or proceedings related but not limited to the materials produced by E.T. Robbins Productions LLC and Robyn Bradley. E.T. Robbins Productions LLC and Robyn Bradley, including but not limited to their respective independent contractors, employees, and affiliates, research and review all content for this site to the best of their abilities but make no guarantees, representations, or warranties as to the complete accuracy and inclusion of all relevant information for each video, including but not limited to all video streams, suggested and provided links and resources. E.T. Robbins Productions LLC and Robyn Bradley specifically disclaim any implied warranties of merchantability or fitness for any and all purposes.
Ещё видео!