Elon Musk took the stage at the DealBook conference on Wednesday evening with nervous laughter and a cascade of jokes about himself and his companies. But the interview quickly turned to the more serious subject of Musk’s recent antisemitic posts on X (formerly Twitter) and whether his company can survive the advertiser boycott. On that matter, Musk seemed alternatingly apologetic and defiant — acknowledging his mistakes, then doing everything in his power to push advertisers away.

“I hope they stop. Don’t advertise,” Musk told interviewer Andrew Ross Sorkin. “If somebody is going to try to blackmail me with advertising, blackmail me with money, go fuck yourself. Go fuck yourself. Is that clear? I hope it is.” He singled out Disney CEO Bob Iger, who discussed not wanting Disney to be affiliated with Musk while onstage earlier in the day. “Hey Bob, if you’re in the audience.”

If advertisers don’t return, Musk said, “what this advertising boycott is going to do is it’s going to kill the company.” He seemed almost resigned to the possibility, speaking of it almost as though X were a martyr and advertisers the enemy. “That is what everybody on Earth will know,” he said. “We’ll be gone, and it’ll be gone because of an advertiser boycott.”
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