Stay tuned to find out how Nike predicted the biggest downfall in golf and what they decided to do. Why Nike Golf Failed?

Nike resisted for more than ten years before deciding to give up on the equipment industry and instead focus on other aspects of its booming business. Remember that Nike shuttered its failing ice hockey operation, known under the name Nike Bauer, in 2007

The choice was made 13 years after the biggest sports equipment manufacturer in the world entered the hockey market by acquiring the Canadian firm that makes Bauer skates and other gear.
Nike took a similar course and shocked many in the golf industry by closing its equipment division. Due to the company's decision to stop producing clubs, balls, and bags, sponsorship agreements with professional golfers like Rory McIlroy and Tiger Woods are in doubt. The company declared that moving forward, it will put more emphasis on its areas of strength, which are footwear and apparel.

Do you think Titleist and Callaway executives lamented the plight of the golf industry when they heard about Nike's decision?

#Golf #TigerWoods #NikeGolf
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