Watch Part 2 of Jay's Interview here: [ Ссылка ]

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1:18 - Helping vs. hyping
2:26 - Keeping a customer
3:13 - Success of Youtility
5:05 - Reactive and proactive customer centric marketing
6:31 - Culture eats strategy

Jay Baer, New York Times bestselling author of Youtility and marketing consultant, speaks with Alan about businesses being useful to their customers and clients, as opposed to simply being promotional. Businesses, being much more customer centric, can be proactive about creating marketing efforts that customers will be excited about. Consumers have all the power and businesses need to change from a hunting strategy to a farming strategy.

Welcome to AQ's Blog and Grill! Each week, Alan Quarry dishes up the best in interviews with entrepreneurs - from newcomers like Mike McCauley, who are just making a splash, to veterans like Guy Kawasaki, there is plenty to learn and discover when it comes to the world of start-ups. Why not join us for a little fast food for thought?

More on Jay:
"I'm Jay Baer. I'm a New York Times best selling author, a hype-free social media and marketing keynote speaker and consultant. I speak more than 75 times each year to groups as large as 5,000. I've started 5 multi-million dollar companies, and consulted for 30 of the Fortune 500. My blog is ranked as the #1 content marketing blog in the world. How can I help you?"

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