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Michael Masterson's book Ready, Fire, Aim, which outlines a step-by-step guide to building a successful entrepreneurial business. The book explores the four stages of business growth—infancy, childhood, adolescence, and adulthood—and provides practical advice on overcoming challenges at each stage. Masterson emphasizes the importance of prioritizing selling, adapting to changing markets, and fostering a culture of innovation within a company. The second source describes Early to Rise, an online resource that aims to provide entrepreneurs with daily encouragement and insightful business-building tips, complementing the strategies outlined in Ready, Fire, Aim.

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