Google Merchant Center Feed Rules is a powerful tool for merchants that advertise on Google Shopping. It helps maintain your data feed with ease and create changes automatically without paying for some complicated software. In this video, I will walk you though the steps in adding Feed Rules in Merchant Center

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You’ve set up your Google Merchant Center feed but you need to update it and make changes to a few products. But how you wish you can do this automatically without spending so much time making the changes or money in paying for some complicated software that does this for you. This is where Merchant Center feed rules come in.

The main function of Google Merchant Feed Rules is to transform data feed and tell Google exactly how you want the Merchant Center to interpret the data you are submitting. With feed rules you can make bulk changes to your feed, add custom labels to products, populate with a different or fixed values based on certain conditions, modify your Merchant Center feed faster and easier, and create and maintain your feed in Google Shopping format.

Watch this video now and learn how Google Merchant Center Feed Rules can up your game and help you scale your Ecommerce store remotely!

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🕘 Timestamps:
0:00 Intro
0:15 What is Feed Rules and How to Start Using them
2:40 How to change product titles using feed rules
5:59 Test Changes
6:18 Show tests to see and check the changes
7:14 Apply Feed Rules

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