This week we sit down with Benjamin Dennehy to delve deep into the world of sales, and why people are so terrible at it...
Filled with unpopular opinions, unfiltered truths and uncensored language that your Gran wouldn't be proud of, come join us as we quiz the mind of The UK's Most Hated Sales Trainer to uncover why people really are so s#*t at selling!

Find Benjamin here:
@benjamindennehy
linkedin.com/in/benjamindennehy
tiktok.com/@benjamindennehy
instagram.com/benjamindennehy
uksmosthatedsalestrainer.com

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WHO IS WHAM?

We Have a Meeting (WHAM) is an all-encompassing sales agency that specialises in generating new business for companies, but how boring does that sound?
We launched in the Summer of 2021, with a list of company numbers and a mobile phone. After (enough) years in the sales world, our Founder spotted the gap between problems and solutions, and businesses that were sufferably aware that they had only 1 of the 2.
He was crafty, our Founder. He thought “Let’s build a bridge!”
Not for people to get over their issues and move on, but to close that gap between problems and solutions, so that everyone can unite and live harmoniously.
So, think of WHAM as a bridge. It could be sturdy like the Golden Gate Bridge, or like the rickety one off I’m a Celeb.
Either way, problems need solving and we can help with that.
If you can’t build a bridge in-house, get over it or get in touch!

WHAT DOES WHAM DO?

Most businesses have a love-hate relationship with sales. They’re great when they get in front of people but, try as they might, can’t seem to get consistent, predictable meetings in the diary with either enough people or the right types of people. As a result, they’re probably not seeing the growth they were expecting or deserve.

The WHAM team is often invited in to help solve this very problem, often for good. Picture us putting you right where you need to be - talking to enough decision-makers who are dealing with challenges that your expertise can solve. We're not just about fixing problems; we're here to light a fire, get people motivated for a change. And we'll then seamlessly slot those key players right into your diary.



1. *Introduction*
- 00:00 Who is Benjamin Dennehy?

2. *Sales Fundamentals*
- 03:20 Why people are bad at sales and how to avoid it
- 10:07 Getting started in sales as a young person

3. *Prospecting Strategies*
- 12:07 Mastering thinking on your feet when prospecting
- 15:23 Answering questions successfully when prospecting
- 42:40 Green flags for sales employers

4. *Sales Techniques*
- 25:10 Why you shouldn't outsource
- 31:43 Why sales trainers can't sell
- 34:12 How to rewire your brain for success
- 45:28 Selling vs Order-taking
- 47:28 Do permission-based openers work?
- 50:29 How to stand out on LinkedIn

5. *Sales Challenges*
- 38:56 Red flags when looking to work in sales
- 41:00 Stop whining about data
- 1:01:00 How to uncover emotion on cold calls
- 1:06:00 How to handle objections and angry prospects
- 1:12:27 You don’t have to sell to everyone

6. *Career Insights*
- 1:17:12 How to have a successful sales career

7. *Conclusion*
- 1:27:10 Outro

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