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SERVICE MARKETING VIDEO - #2
This video consists of the following:
1. 7 P's in Service Marketing in Hindi
(Product, Pricing, Place, Promotion, People, Process and Physical Evidence).
2. Problems in Service Marketing (Issues/Difficulties in Service Marketing)
i. Service cannot be demonstrated
ii. Sale, production and consumption of service takes place simultaneously
iii. A service cannot be stored.
iv. Service cannot be protected through patents.
v. Service cannot be separated from the service provider.
vi. Service providers appointing franchisees may face problems of quality of services.
************* PREVIOUS VIDEO (Meaning, importance and features of Service Marketing): ************
[ Ссылка ]
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